How Do You Solve the Labor Shortage in Blue Collar Jobs? Hire Women!

Ellen Voie, President of Women In Trucking Association, discusses how to maximize employment opportunity for women in the trucking and logistics industries. She suggests that we listen to female workers and find out why they have not been considering a career in blue-collar jobs. Then, we need to be creative in addressing those concerns, including showing them how successful they can be and how lucrative a nontraditional career could be for them on a personal level. Read more here.

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